Have you noticed lately that everyone is saying "Yes" these days? Maybe it's only a local/regional thing, but the "Yes" marketing slogan seems to be the soupe du jour as of late. Car dealers say "Yes," car loan shops say "Yes" (you know... why wait and save for that car you've always wanted when you can go into unrealistic debt TODAY and have it NOW). Even home builders now say "Yes." How imaginative. It's like a 'renaissance' in overly positive thinking.
Have we just raised an entire generation that can no longer handle the word 'no'? Perhaps... perhaps... perhaps... While the latest local marketing geniuses may believe they can continue to sell us on this overly positive thinking, the latest financial and mortgage headlines speak otherwise. Obviously, someone should have been saying 'no.'
Next time a copywriter, ad exec, or marketing expert tries to sell you on their brilliant new 'yes' campaign slogan... you'll know what to say.
1 comments:
The previous generation was urged to Just Say No! Now the Millennials are being urged -- and doing some urging themselves no doubt -- to just say yes. But yes to what?
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